Agile Product Management With Scrum Creating Products That Customers Love

The First Guide to Scrum-Based Agile Product Management in Agile Product Management With Scrum, Leading Scrum Consultant Roman Pichler Uses Real-World Examples to Demonstrate How Product Owners Can Create Successful Products With Scrum. He Describes a Broad Range of Agile Product Management Practices, Including Making Agile Product Discovery Work, Taking Advantage of Emergent Requirements, Creating the Minimal Marketable Product, Leveraging Early Customer Feedback, and Working Closely With the Development Team. Benefitting From Pichler's Extensive Experience, You'll Learn How Scrum Product Ownership Differs From Traditional Product Management and How to Avoid and Overcome the Common Challenges That Scrum Product Owners Face. Coverage Includes *Understanding the Product Owner's Role What Product Owners Do, How They Do It, and the Surprising Implications *Envisioning the Product Creating a Compelling Product Vision to Galvanize and Guide the Team and Stakeholders *Grooming the Product