Branson

The Sensational Critical Biography of This Phenomenal Entrepreneur and His Business Practices - Fully Updated to Cover Branson's Recent Ventures. No British Tycoon is More Popular, Few Claim to Be Richer and None Has Masterminded a More Recognisable Brand Than Richard Branson. What is Behind the Success of the Buccaneering Balloonist, the Tabloids' Favourite Celebrity Nude, the 'Grinning Jumper' and the Scourge of Corporate Goliaths? Helped by Eyewitness Accounts of More Than 250 People With Direct Experience of Branson, Tom Bower Has a Uncovered a Different Tale to the One so Eagerly Promoted by Virgin's Publicists. Here is the Full Story of Branson His Businesses, His Friendships, His Ambition, His Law-Breaking, His Drug-Taking, His Bullying. From the Cockpit of a Balloon in the Clouds to the Centre of Branson's Operations in His Holland Park Home This Book is an Intimate Scrutiny of Exactly How Richard Branson Created Himself and Sold Himself. Tom Bower's Biography Reveals Branson