E Finance the Future is Here

The First Edition of This Book Was Published at a Time When Only a Few Banks (Mostly Foreign) Provided Internet Banking Services in India. Today Many Banks Offer These Facilities to Their Customers and Even Some Medium Sized Cooperative Banks Are Venturing Into Adopting Core Banking Solutions With the Promise of Migration to the Internet. the Second Edition of "E-Finance" Focuses on System Improvements, Marketing, Customer Services, Security and Legal Remedies, Amongst Others. While Issues Like Web Design Are Briefly Touched Upon, the Emphasis is on the Integration of This New Channel With the Established 'Brick-Click' Model. the Book Surveys the Spread of Internet Facilities and the Use of Mobile Phones With Internet Connectivity; It Takes a Look at the Economic Basis for Important Decisions Like Pricing, Price Discrimination and Marketing Services As Well As Changes in Routine Administration, Particularly Back Office Functioning. the Book Also Examines the Working of E-Banking, E-Ins