Financial Aspects of Marketing
Financial Aspects of Marketing
Author: Schmidt R
ISBN: 9780333637821
Edition: 1ST - 1996
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Overview
This is a Core Text for Students Studying the Financial Aspects of Marketing for the First Time. It Moves Systematically Through the Subjects Covered in the Majority of Courses, Reinforcing Learning Through a Number of Pedagogical Features Including;*Numerous Exercises and Examples;*Learning Objectives at the Beginning of Each Chapter and Summaries At;The End;*Case Studies to Pull Together the Areas so Far Covered. the Use of Spreadsheets is Integrated Into the Text.
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Product Info
Weight:
0.62 kgDepartment:
AcademicGroup:
EconomicsCategory:
Print BooksAuthor:
Schmidt RPublisher:
PALGRAVEISBN:
9780333637821Edition:
1ST - 1996Estimated Shipping:
Temporary Out of Stock: Estimated shipping within 15 days
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