Go Givers Sell More

This is the Sequel to the International Bestseller "The Go-Giver", Applying Its Inspirational Approach to Real-World Challenges. "The Go-Giver" Took the Business World by Storm With Its Message That Giving is the Simplest, Most Fulfilling, and Most Effective Path to Success. It Has Inspired Hundreds of Thousands of Readers; but Some Have Wondered How the Story's Lessons Stand Up to the Tough Challenges of Everyday, Real-World Business. Bob Burg and John David Mann Answer That Question in "Go-Givers Sell More", a Practical Guide That Turns Giving Into the Cornerstone of a Powerful and Effective Approach to Selling. Most of Us Think of Sales As a Struggle to Make People Do Something They Don't Really Want to Do. but That Cut-Throat Mentality Makes the Process Much Harder Than It Has to Be - Especially in an Economic Downturn When Customers Are More Suspicious and Defensive Than Ever. It's Far More Effective (And Satisfying) When Salespeople Think Like Go-Givers and Focus on Creating Valu