Hey Whipple Squeeze This a Guide to Creating Great Advertising (Refer 9781118101339)
Hey Whipple Squeeze This a Guide to Creating Great Advertising (Refer 9781118101339)
Author: Sullivan L
ISBN: 9780470190739
Edition: 3RD - 2008
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Overview
In This New Edition of the Irreverent, Celebrated Bestseller, Master Copywriter Luke Sullivan Looks at the History of Advertising, From the Good, to the Bad, to the Ugly. Updated to Cover Online Advertising, This Edition Gives You the Best Advertising Guidance for Traditional Media and All the Possibilities of New Media and Technologies. You'll Learn Why Bad Ads Sometimes Work, Why Great Ads Fail, and How You Can Balance Creative Work With the Mandate to Sell.
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Product Info
Weight:
0.434 kgDepartment:
AcademicGroup:
Business & ManagementCategory:
Print BooksAuthor:
Sullivan LPublisher:
WILEYISBN:
9780470190739Edition:
3RD - 2008Estimated Shipping:
Temporary Out of Stock: Estimated shipping within 6 weeks
Please request item
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