Management of Consumer Credit Theory and Practice (H/C)

This Revised and Updated Second Edition of Management of Consumer Credit Explains the Methods Used by Financial Services Organizations to Manage Their Consumer Credit Portfolios for Products Such As Credit Cards, Personal Loans and Retail Credit Agreements. Using Non-Technical Language, the Book is Suitable for Anyone Who Wishes to Know More About the Processes Involved in the Granting and Management of Consumer Credit. It Covers the Theory Underpinning Credit Management and the Practices Real World Organizations Use to Deliver Their Products and Services to Consumers. Topics Include Organizational Structures, Direct and Database Marketing, Campaign Management, Customer Acquisition, Customer Management, Debt Collection, Ethics, Legal Issues, Credit Reference Agencies, Call Centre Operation and the Visa/Mastercard Networks. Written From an International Perspective, the Book Gives an Insight Into the World of Credit Management Combining Both Academic and Practitioner Viewpoints. This