Marketing Management and Strategy
Marketing Management and Strategy
Author: Doyle P
ISBN: 9780273693987
Edition: 4TH - 2006
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Overview
Marketing Management and Strategy is a Concise and Practical Management Guide to the Latest Ideas in Advanced Marketing and Strategy. the Authors Show How to Develop a Marketing Orientation in the Organisation and How This Impacts on the Ultimate Corporate Goals of Profit, Growth and Security. They Then Examine How Marketing Strategies Are Developed and Implemented Through Effective Product, Pricing, Distribution, Communication and Services. This is a Core Text for Mba Marketing Management Course and for University Short Courses for Executives. This Will Also Be Suitable for Any Undergraduates or Postgraduates on Marketing Strategy Courses.
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Product Info
Weight:
1.012 kgDepartment:
AcademicGroup:
Business & ManagementCategory:
Print BooksAuthor:
Doyle PPublisher:
PEARSONISBN:
9780273693987Edition:
4TH - 2006Estimated Delivery:
Temporary Out of Stock: Estimated delivery within 6 weeks
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