Merchandising of Fashion Products
Merchandising of Fashion Products
Author: Kincade D
ISBN: 9780131731257
Edition: 1ST - 2010
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Overview
Taking an Integrative Approach, This Book Provides a Fresh and Comprehensive Look at Merchandising Across Multiple Levels Within the Industry Pipeline. With Emphasis on Merchandising in the Ftar Complex, the Book Looks at the Entire Process From Strategic Planning, to Product Creation, to Product Preparation, to a Buyer,S Shopping of the Market Weeks, to Product Delivery and Presentation to the Consumer. Using Industry Pictures and Insider Information, the Book Addresses the Modern Marketplace and Links Both Manufacturing and Retailing to the Consumer Through the Merchandising Process.
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Product Info
Weight:
1.052 kgDepartment:
AcademicGroup:
Industry & Industrial StudiesCategory:
Print BooksAuthor:
Kincade DPublisher:
PEARSON EDUCATION (US)ISBN:
9780131731257Edition:
1ST - 2010Estimated Shipping:
Temporary Out of Stock: Estimated shipping within 6 weeks
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