Organisational Behaviour

Companies That Have Been Able to Understand the Dynamics of Human Behaviour and Have Used That Power to Build Want-Satisfying Products and Services Have a Great Story to Tell. This Book Tries to Highlight the Time-Tested Principles of Human Behaviour in a Simple and Easy-To-Understand Style. Wherever Necessary, Practical Aspects of Organisational Life Have Been Highlighted. Live Corporate Examples Have Been Inserted to Enrich the Contents. the Ethical and Moral Issues, Surrounding Human Behaviour, Have Also Been Critically Examined. Highlights of the Book Learning Objectives Each Chapter Begins With a Clear Statement of Its Learning Objectives, Providing an Overview of What is to Come. This Would Help Students to Focus and Prepare for What Follows in the Chapter. Textual Matter the Book Contains 23 Chapters With Research Based Text. Ob's Scientific Underpinnings Are Explained at Relevant Spots in the Book. Case Studies at the End of Each Chapter, Case Studies Have Been Given to Rein