Scaling Procedures Issues and Applications

'This is an Excellent Book Which Introduces the Underlying Concepts and Practical Issues Related to Psychosocial Measurement and Scale Development' - Statistics in Medicine Effective Measurement is a Cornerstone of Scientific Research. yet Many Social Science Researchers Lack the Tools to Develop Appropriate Assessment Instruments for the Measurement of Latent Social-Psychological Constructs. Scaling Procedures Issues and Applications Examines the Issues Involved in Developing and Validating Multi-Item Self-Report Scales of Latent Constructs. Distinguished Researchers and Award-Winning Educators Richard G Netemeyer, William O Bearden, and Subhash Sharma Present a Four-Step Approach for Multi-Indicator Scale Development. With These Steps, the Authors Include Relevant Empirical Examples and a Review of the Concepts of Dimensionality, Reliability, and Validity. Scaling Procedures Issues and Applications Supplies Cutting-Edge Strategies for Developing and Refining Measures. Providing Con