Soul of the New Consumer

Have You Ever Wondered Why Buzz Beats Hype, Why Cheap is Chic, or Why New Consumers Loathe Doing the Shopping? New Consumers Are Revolutionizing the World of Business, Our Culture Norms, and Our Social Expectations. No Longer Confined by Gender, Age, Ethnicity, or Income, New Consumers Are Breaking Down Barriers, Shattering Stereotypes, and Redefining the Marketplace and the Very Meaning of Consumerism. From Traditional to Online Retailing, From Tracking Coolhunters to Exploring Tastespace, the Soul of the New Consumer Authenticity- What We Buy and Why in the New Economy by David Lewis and Darren Bridger Unearths the Essence of New Consumer Behavior, Explores the Drive for Authenticity Over Commodity and Goes Far Beyond the Simple Concepts of How and What to Answer the Most Important Question of All-Why? in an Affluent World Saturated With Affordable Products There Are Three New Scarcities-Time, Attention, and Trust. Over the Past Decade, Lewis and Bridger Have Been at the Forefront O