Unlocking Opportunities for Growth How to Profit

"This Book is a Must for Any Business Development Manager, Corporate Strategist, R&D Director, and Anyone Else Who is Accountable for Growth in a Corporation. It is an Easy Read That is Practical and Not Fraught With Useless Academic Theories." Ron Pierantozzi, Ph.D., Ceo of Ppt Research and Former Director, Business Development, Air Products & Chemicals, Inc. a Breakthrough Approach to Investing in Business Innovation Most Companies Analyze Investments Using Tools That Bias Them Against Real Innovation and Lead Them to Avoid Their Best Opportunities. This Book Introduces a Breakthrough Alternative Opportunity Engineering. Drawing Upon Recent Advances in Financial Analysis, but Without Requiring a Lot of Math, the Authors Show How to Engineer the Risk Out of Uncertain Opportunities so You Can Pursue More High-Payoff Innovations. You'll Learn How to Escape From the "Go/No-Go Vise" and Implement More Flexible Decision-Making That Considers All the Business Alternatives, Models, and Opp